Yesterday’s Future

future-kitchen03

After attempting a few books (well, first chapters of books, actually) about non-human races and societies, I’ve decided that genre’s not for me. I love writing for the chance it gives me to throw off the constraints of reality and flat-out make stuff up; but, as turns out, there are limits to just how unconstrained I want to be. After just a few pages of having to make everything up—the psychologies of the individual beings; the sociological parameters of their culture; the biology of my non-human creatures, and whether they had mommies and hearts and fingers and if they did, how many of each; and, most of all, whether any of it actually needed to be in the book—I was exhausted.

So I decided to go back to writing about humans again—not my very favorite species, but one with which I am at least somewhat familiar—and mess around with my projected book’s temporal setting instead. I decided I’d send my characters to live in one of those predicted futures that somehow never came, and see what they would do.

There are hundreds of these “futures” to choose from, of course. The one of my young years was mostly a post-nuclear moonscape in which the mutated remnants of humanity fought each other for scraps, but that would be depressing to write about. I decided instead to appropriate the “world of tomorrow” that giant corporations like GE and Ford were selling to the American public in the two decades after World War II. It’s consistent and well-documented; and it’s also the vision of the future that probably most influenced the generation just before mine; a generation whose values and beliefs—as I was recently sharply reminded—I have never understood.

—Also I picked Giant American Corporation Future because I thought it would be easy to research. All I’d have to do was watch a few of the many, many short films Corporate America produced to promote merchandise they did not yet manufacture* (!) and I’d be ready to go. I remember watching these films on rainy days at school in the 1960s, when my teachers, at least, thought the “tomorrow” they depicted, though delayed, might still on the way.

I think my personal favorite was the one in which, after making herself comfy in bed, a modestly night-gowned young lady pushed a button (everything was done by pushing a button) and the head of her bed slid through a suddenly-appearing portal in the wall, half-way out into the— The what? The back-yard? The alley the garbage-truck was going to trundle down early next morning? A void in the air twenty floors above Manhattan? The idea was that you could sleep breathing God’s fresh air; but did the engineers who conceived this marvel never hear of smog; stray cats; sleepwalkers? Despite unanswered questions like this one, I enjoyed the first half-dozen flickers (all except Wink Martindale as an astrophysicist, which I found highly unconvincing); and then I began to feel very sad. It wasn’t appliances these little movies were selling, it was a bill of goods.

The Future of these films was very, very clean; and all the wives (no women but wives appeared) were submissive and content. When not pushing buttons, they entertained the bridge club. Children were scrubbed and happy; all men were gainfully employed and played golf. Culture was entirely homogeneous—core values; music; fashion; everything. By the 1960s, a few African Americans had begun to appear in them, but any implied threat was neutralized by carefully pairing every black male with a black female. There were no Asians. Presumably they all lived in Asia. Hispanics lived in—Mexico City. Where there were nice golf-courses. Everything was peaceful (no nuclear moonscapes here, folks!); uniform; and, from my point of view, very boring.

And all this cultural homogeneity was made possible through the miracle of technology! According to the films, technology was going to solve everything. Every need was met, every disease cured by the push of a button. An automatic dishwasher would cure Mother’s restless striving to have something meaningful in her life; and technological Plenty meant that there would be enough of everything even for “Those People” (you know the ones); who would, under the influence of this Plenty, become happy, non-threatening replicas of “Us”. All of Middle America’s worst fears, in fact, would (according to the films produced by Corporate America) be met and conquered by technology. All without a shot being fired; and all, the films implied, by the year 1999.

My own generation was too despairing about the future (moonscape!), which was bad—but at least it means that we have been happily surprised all through our lives to find ourselves not only still not bombed to radioactive atoms, but living to grow old. In contrast, those members of the generation before mine who believed in Corporate America’s vision of the future have suffered disappointment after disappointment as knotty social problems were not, in fact, solved with better household appliances.

And if they passed their exaggerated hopes and outsized disappointments along to their children—and one assumes many did—it might explain a few things about recent history.


*(Whirlpool is still trying to predict the “Kitchen of the Future“, by the way.)

Author: genevieve one

Originally trained in Classical Studies, I now work at a major research university translating Science into Standard English. I write novels because . . . well . . . I can't stop!

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